Project Details
Naming
The Kitchen Coach was a term I came up with when trying to describe exactly what Coriander wanted to do for families and she loved it! It describes how she aims to empower families through food.
Brand Strategy
We created a strategy to make sure Coriander’s brand felt frank, honest and authentic and portrayed her as a fun foodie at heart. Her brand needed to appeal to a wide range of ages (as she offers cooking workshops for kids) hence the use of fun, fresh illustrations that work well with the traditional food photography.
Brand Design
Full brand design service, including logotype, brand style sheet, commissioning illustrations from Simon Spilsbury and photography from Sarah Lauren - who also trained in nutrition.
Copywriting
Coriander was super busy at the time, so I simply interviewed her and then turned it onto content for the entire site.
Service Design
As this type of business is very rare, I worked closely with Coriander to create her cooking workshop offers.
Web Design
We brought it all together designing a w
Coriander and I met while working as nutritional therapists. When it was time for her to establish her own branding and expand her offer to cooking workshops, I was super excited to help.
This project was especially fun for me, because we got to commission the very talented Simon Spilsbury who created a suite of amazing illustrations for Coriander to use in her branding.
“Couldn’t be happier”
I feel so happy and lucky to have worked with Leslie. This process feels like you put your heart into someone else’s hands and that can be really scary. I can honestly say I couldn’t be happier with the results and am so pleased with all the work, support and effort Leslie and her web developer put in.
— Holly Dunn
